Houston · Open to selected opportunities

Marketing, creative and technology built to generate growth.

Senior Digital Marketing & Growth Manager combining SEO, paid media, analytics, AI automation, multimedia production and full-stack product development.

10+ Years of experience
$200K+ Monthly media budget audited
360° Marketing + creative + technology
Israel Zepeda

Current focus

Growth marketing, AI-powered content, SaaS and business automation.

Legal Insurance Hospitality Real Estate Healthcare SaaS Industrial Legal Insurance Hospitality Real Estate Healthcare SaaS Industrial

About

A marketer who can build the technology behind the strategy.

I help businesses improve visibility, generate qualified leads and create stronger customer experiences by connecting marketing, design, content, analytics and software.

My background in Communication & Multimedia Engineering allows me to move from research and positioning to websites, video production, campaign launch, conversion tracking and automation.

Marketing leadership

SEO, paid media, analytics, brand strategy, content and customer journeys.

Technical execution

WordPress, Laravel, Livewire, React, APIs, CRM integrations and cloud systems.

Capabilities

One partner across marketing, creative and technology.

Strategy and hands-on execution in one connected workflow—without adding unnecessary JavaScript or heavy animation libraries.

Growth Marketing

Data-driven strategies focused on qualified leads, conversion rates, occupancy, revenue and measurable growth.

SEO & Local Search

Technical SEO, content strategy, Search Console, Google Business Profile and local-market visibility.

Paid Media

Google Ads and Meta Ads strategy, landing pages, attribution, conversion tracking and budget optimization.

Web & Product Development

Fast websites, customer portals, CRM integrations, WordPress, Laravel, Livewire, React and Next.js.

AI Automation

AI-assisted content, lead qualification, reporting, customer communication and business workflows.

Video & Creative

Commercial video, motion graphics, social content, Premiere Pro, After Effects, Photoshop and Canva.

Selected work

Projects connecting business goals with digital execution.

Law Offices of Manuel Solis
Legal Marketing & Technology

Law Offices of Manuel Solis

Audited and optimized Google Ads, conversion tracking, landing pages, CRM workflows, marketing automation and internal client technology.

$200K+ monthly advertising budget

Google Ads Analytics CRM Automation Laravel
Mariners Insurance
Insurance Technology

Mariners Insurance

Built a bilingual auto-insurance rater and health-insurance application designed to generate and qualify leads in English and Spanish.

Bilingual acquisition platform

Insurance Rater SEO Lead Generation Bilingual
Marietas Islands
Tourism & Hospitality

Marietas Islands

Created the brand, WordPress website, online reservations, payments, U.S.-focused organic SEO, OTA presence and reputation strategy.

Organic positioning in the U.S.

WordPress SEO Bookings Payments OTAs
AI Food Service
SaaS & ERP

AI Food Service

Wholesale food-distribution ERP with customers, inventory, pricing, orders, invoicing, purchasing, delivery and AI-assisted ordering.

End-to-end distribution platform

Laravel Livewire Filament PostgreSQL AI
Empire Torque Tools ERP
Industrial Rental Software

Empire Torque Tools ERP

Multi-location rental platform for equipment assets, quotes, deliveries, returns, inspections, maintenance and certifications.

Connected rental operations

ERP Laravel Livewire PostgreSQL
Hospitality & Real Estate
Hotel / RE/MAX Bahía

Hospitality & Real Estate

Developed websites, booking and payment experiences, SEO, property promotion, visual content and online lead generation.

Direct bookings and property leads

Hospitality Real Estate SEO WordPress

Experience

A career at the intersection of communication and technology.

Law Offices of Manuel Solis

Digital Marketing & Technology

2023–2026

Led initiatives spanning Google Ads, websites, attribution, CRM workflows, marketing automation, cloud infrastructure and internal software.

Xencar

Multimedia & Digital Marketing Manager

2012–2023

Developed websites, SEO strategies, digital campaigns, video, motion graphics, brand systems, analytics and marketing technology.

Independent Projects

Growth Marketing, Web & AI Consultant

Ongoing

Built and promoted projects across tourism, hospitality, insurance, healthcare, finance, real estate, SaaS and industrial services.

Toolkit

From strategy to measurable execution.

The advantage is not knowing one platform—it is understanding how the full system works together.

Google Ads Google Analytics 4 Search Console Google Business Profile Meta Business Suite WordPress Laravel Livewire Filament React Next.js Tailwind CSS PostgreSQL MongoDB Adobe Premiere Pro After Effects Photoshop Illustrator Canva OpenAI Marketing Automation CRM Integrations

Process

Clear strategy. Fast execution. Continuous optimization.

01

Discover

Business goals, audience, market, competition and current performance.

02

Design

Positioning, customer journey, campaign architecture, content and technical plan.

03

Build

Websites, creative assets, tracking, integrations, automation and campaign launch.

04

Optimize

Analyze performance, improve conversion rates and scale what creates value.

Let’s build something valuable

Need stronger marketing, a better website or an AI-powered system?

Share your goal, the current challenge and the result you want to achieve.