Growth Marketing
Data-driven strategies focused on qualified leads, conversion rates, occupancy, revenue and measurable growth.
Senior Digital Marketing & Growth Manager combining SEO, paid media, analytics, AI automation, multimedia production and full-stack product development.
Current focus
Growth marketing, AI-powered content, SaaS and business automation.
About
I help businesses improve visibility, generate qualified leads and create stronger customer experiences by connecting marketing, design, content, analytics and software.
My background in Communication & Multimedia Engineering allows me to move from research and positioning to websites, video production, campaign launch, conversion tracking and automation.
Marketing leadership
SEO, paid media, analytics, brand strategy, content and customer journeys.
Technical execution
WordPress, Laravel, Livewire, React, APIs, CRM integrations and cloud systems.
Capabilities
Strategy and hands-on execution in one connected workflow—without adding unnecessary JavaScript or heavy animation libraries.
Data-driven strategies focused on qualified leads, conversion rates, occupancy, revenue and measurable growth.
Technical SEO, content strategy, Search Console, Google Business Profile and local-market visibility.
Google Ads and Meta Ads strategy, landing pages, attribution, conversion tracking and budget optimization.
Fast websites, customer portals, CRM integrations, WordPress, Laravel, Livewire, React and Next.js.
AI-assisted content, lead qualification, reporting, customer communication and business workflows.
Commercial video, motion graphics, social content, Premiere Pro, After Effects, Photoshop and Canva.
Selected work
Legal Marketing & Technology
Audited and optimized Google Ads, conversion tracking, landing pages, CRM workflows, marketing automation and internal client technology.
$200K+ monthly advertising budget
Insurance Technology
Built a bilingual auto-insurance rater and health-insurance application designed to generate and qualify leads in English and Spanish.
Bilingual acquisition platform
Tourism & Hospitality
Created the brand, WordPress website, online reservations, payments, U.S.-focused organic SEO, OTA presence and reputation strategy.
Organic positioning in the U.S.
SaaS & ERP
Wholesale food-distribution ERP with customers, inventory, pricing, orders, invoicing, purchasing, delivery and AI-assisted ordering.
End-to-end distribution platform
Industrial Rental Software
Multi-location rental platform for equipment assets, quotes, deliveries, returns, inspections, maintenance and certifications.
Connected rental operations
Hotel / RE/MAX Bahía
Developed websites, booking and payment experiences, SEO, property promotion, visual content and online lead generation.
Direct bookings and property leads
Experience
Digital Marketing & Technology
Led initiatives spanning Google Ads, websites, attribution, CRM workflows, marketing automation, cloud infrastructure and internal software.
Multimedia & Digital Marketing Manager
Developed websites, SEO strategies, digital campaigns, video, motion graphics, brand systems, analytics and marketing technology.
Growth Marketing, Web & AI Consultant
Built and promoted projects across tourism, hospitality, insurance, healthcare, finance, real estate, SaaS and industrial services.
Toolkit
The advantage is not knowing one platform—it is understanding how the full system works together.
Process
Business goals, audience, market, competition and current performance.
Positioning, customer journey, campaign architecture, content and technical plan.
Websites, creative assets, tracking, integrations, automation and campaign launch.
Analyze performance, improve conversion rates and scale what creates value.
Let’s build something valuable
Share your goal, the current challenge and the result you want to achieve.